Pasi Lappalainen

Hi there! I'm glad you are interested in learning more about me. You can read what I have prepared for you down below, but I'm also up for a chat. Just hit me up via our contact form in in LinkedIn

Pasi LappalainenEmpowering Product Leader

I can help businesses organize around a product, motivating the entire organization behind common goals. I can collaborate with management, product development, designers, marketing, and sales. My expertise lies in software company leadership, product strategies, product management, product development processes, service design, design processes, sales processes, design systems, product and marketing analytics, and digital marketing processes.

What I've done

I have been involved in digital products for over 17 years since 2006, and my experience spans a wide range of roles, from a software developer to board-level work in software companies. In the field of digital marketing, I have worked on analytics and digital marketing processes for both prominent Finnish brands and international ones. I've worked in startups, consulting firms, and even in publicly traded companies. I'm happy to share more about my diverse background. I'm also keen on learning new things and consider myself a lifelong learner.

How I work

I motivate people by creating an inspiring 'why' and 'how' behind change. I'm highly productive and a visual thinker, always striving to see tasks through to completion. When it comes to design work, I am detail-oriented and possess a strong visual sense.

Skills

My experience in the field is so extensive that I won't list everything here, but I'll focus on the areas I'm particularly interested in.

Coaching, training and leadership
Data-driven Decision Making
Business Leadership
Product Leadership
Digital Marketing Processes
Marketing Analytics & Data
Sales Processes
Product Strategy
Product Management
Software Development Processes
Product Analytics
Design Processes
Service Design
Accessibility and user experience design
Design systems